Nickelodeon launches dedicated channel to Filipino kids
MANILA, Philippines – Nickelodeon, the number-one entertainment brand for kids, announced the launch of a dedicated Nickelodeon channel for Filipino viewers starting April 1.
With the dedicated feed, the channel will now cater specifically to Filipino viewers via scheduling, market-specific advertising and promotions specifically tailored for two- to 14-year-old audiences in the Philippines. Local advertisers and cable operators will now have enhanced opportunities to work with Nickelodeon on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multi-platform marketing solutions.
“The Philippines continues to be an increasingly important market for us, and the implementation of a dedicated Nickelodeon feed enhances commitment to provide advertisers and cable operators customization opportunities in this particularly fast-growing market. This also demonstrates our commitment to strengthen local programming and cater to the specific viewing preferences of the young Filipino audience and families,” says Indra Suharjono, executive vice president and managing director, MTV Networks North and Southeast Asia.
The dedicated feed targeting kids aged two to 14 and families will feature 24 hours of Nickelodeon’s favorite original animation titles including the top Nickelodeon programs in the Philippines for kids age two to six years old such as Dora the Explorer, Go Diego Go!, The Backyardigans, Team Umizoomi, Ni Hao, Kai-Lan and evergreen hits, SpongeBob SquarePants, The Penguins of Madagascar, The Fairly OddParents and more. The program lineup also includes Nickelodeon’s latest live-action sensation, Big Time Rush, as well as hits such as iCarly, Victorious and the highly anticipated new series, House of Anubis.
At launch, Nickelodeon Philippines will reach over 1.6 million cable TV households. In 2010, Nickelodeon had its highest ratings in two years for CA 2-6, and also saw the highest increase in average time spent among all kids channels.
Nickelodeon has a strong history and brand awareness in the Philippines. Nickelodeon Asia has been available on cable television since 1998, and two Tagalog programming blocks are broadcast to over 26.8 million homes via sister terrestrial networks ABS-CBN and Studio 23. Nickelodeon also has a strong presence in the market via consumer products, online, recreation, books, and feature films businesses.
“With a Filipino dedicated feed, terrestrial blocks, a strong consumer products and digital media presence, the demand is high for clients to associate themselves with Nickelodeon. The localized feed allows for more cost-effective and country-targeted options for advertisers and cable operators,” adds Suharjono.
