Luxury furniture within your budget

MANILA, Philippines - A furniture brand that has been creating ripples and excitement in the international market has recently landed in Manila. With its au courant pieces, Camerich has enamored countless homes in Australia, France, Spain, Japan, the UK, the US and over 40 other markets in the last five years. Camerich embodies not just the essence of form and function, but more essentially, comfort.

Drawing inspiration from its Italian counterparts, Camerich fuses the best of modern design with architectural elements. With its sleek lines, play on soft and hard components, and good proportions, its furniture pieces will likely transform your home into a polished, unpretentious haven. The interplay of gray oak and stainless steel on a sofa, marble and chrome on a table, or dark glass and matte nickel on shelving units create rich visual interest.

Each sofa is an image of understated elegance. Because fabric, color and configuration are customizeable, Camerich gives you room to experiment — making each piece your own and staying within the realm of good taste. You have an extensive choice of fabric textures and colors (and in levels of abrasion and pilling resistance). And if leather pleases you more, these come not only in a range of shades, but also of grade and firmness.

Sofas that look good as a straight three-seater might look even better as an L-shaped sectional in your space. The choice is yours. With this flexibility, finding the perfect pieces to suit your space is so much easier. In the case of the Freetown line, versatility is upped a notch by integrating not just seating, but table and shelving surfaces into the configuration as well. Armrests can be converted into an open bookshelf or multi-compartment table in gray oak. The seat cushions in feather down and foam come with and without backrests, practically allowing you to compose your own sectional.

The brand’s appeal goes beyond the aesthetic level. Sit on one and experience what a comfortable piece ought to be. As comfort is relative, Camerich offers various degrees of firmness in its sofas and chairs. Want to sink into and fall asleep on your sofa? Then the Lazytime line (appropriately named) is the one you should be looking at. The sofa seat, at over 40”, is deep enough to lie flat on, and the soft cushions are made of layers of feather down and high-resilient foam. Details like the curved, leather-wrapped steel feet and recessed armrests make it the perfect lounge choice.

If you find more comfort in a little firmness, the Lean line might be more up your alley. The Lean sofa seat is made of a firm, high-density foam cushion for long-lasting shape, and down back cushions for extra comfort. It’s constructed with a corner blocked solid birch frame with metal reinforcements and a chrome plated tubular steel base with inset steel legs for stability.

On a more practical note, like its smart European contemporaries, all Camerich pieces have strategically located Velcro fasteners and hidden zips which allow you to remove leather and fabric covers. This makes it easier to clean and maintain, or even change the look of your pieces.

Camerich is the principle brand of Beijing Triumph Furniture Co., a manufacturing powerhouse established in the 1990s. Its manufacturing complex sits on 70,000 square meters of advanced machinery, aggressive R&D tools, experienced designers and a highly-skilled work force. Having embraced the design ethos and perfected the manufacturing techniques of its high-end European clientele, introducing its own line of superior furniture in Camerich was but a natural progression.

It is this European influence that is reflected in the streamlined designs and quasi-architectural details of each Camerich piece. But it’s the progressive production methods and choice sourcing that bring these pieces well within your budget.

Camerich sofas, chairs, beds, tables and cabinets are now available in the Philippines, solely distributed by PLC107. The PLC107 showroom is located at the ground floor of Solid House Building, 2285 Pasong Tamo Extension, Makati (just outside the Lumbang Gate of Dasmariñas Village). Showroom is open Monday to Saturday, 10 a.m. to 6 p.m. For appointments or inquiries, call 840-2678, e-mail sales@plc107.com.