Green paint wins
MANILA, Philippines - Pacific Paints (Boysen) Philippines was recognized with a Platinum Award in the 2009 Reader’s Digest Trusted Brands. Now in its 11th year, the Reader’s Digest Trusted Brand Awards reflect which brands appeal most to consumers and is one of the most representative and transparent branding surveys in Asia.
“Earning the consumers’ trust is a critical factor in any business or industry, especially during times of crisis,” says Ruben Cueto, marketing manager of Pacific Paint (Boysen) Philippines, Inc. “In challenging economic situations, people look for products and services they can rely on and we are proud that the Filipino market sees us as one of those dependable brands.”
For 2009, survey respondents were asked to name their trusted brand in each of the product categories and rate each brand they named on six qualitative criteria: trustworthiness and credibility, quality, value, understanding of customer need, innovativeness and social responsibility. Social responsibility is a new criterion that was added only this year.
Recently, Boysen set the benchmark for environment-friendly coatings with the introduction of Boysen KNOxOUT, an innovative product that removes noxious air pollutants in an environmentally safe manner. Boysen KNOxOUT, which is currently being evaluated in the world’s largest depolluting paint trial at the Guadalupe MRT Station, not only transforms the paradigm of environmentally friendly paint but is transformative for the company’s CSR paradigm by building CSR right into Boysen’s core business.
“The current thinking on eco-friendly paints is to minimize the hazards they pose to the environment by reducing substances that pose risks,” said Cueto. “Boysen KNOxOUT takes this concept a step further by introducing the concept of an eco-active coating — a paint that actively protects people and the environment from the hazards of air pollution by transforming a painted surface into an air purifier. It gives people a weapon to fight against air pollution.”
For more information about the latest green paint technologies and innovations from Pacific Paint (Boysen) Philippines Inc. visit http://eboysen.com/ or call 364-3505 to 09.
