MANILA, Philippines - True Value recently unveiled its newly renovated Alabang Town Center branch. The formal opening was highlighted with a one-day “In The Bag” promotion where customers were treated to great discounts and good buys.
At the launching rites were Joe-John Gomez, True Value Company International Department territory manager, and Cliff Robinett, True Value Company paint specialist; True Value business partner Zenaida Reichert, president of Zenorex Marketing; and Nylah Rizza Bautista , Alabang Town Center deputy general manager.
The 1,600-square-meter branch has a fresher look and lifestyle ambience that features a Mediterranean style with mosaic-tiled columns, stylish wall lamps and pin lights, brighter lights and a refurbished floor. The well-lit aisles and store layout guarantee easy navigation and a comfortable shopping experience.
“True Value promotes a wide array of merchandise in a lifestyle concept, which makes it easier for consumers to shop for merchandise that is best suited to their needs. We educate the market on different do-it-yourself (DIY) projects and home improvement activities; that is why it is a haven for DIY enthusiasts who enjoy beautifying or improving their surroundings; young couples furnishing their homes and professionals like contractors, interior decorators and architects,” says Gomez. “We also have a True Perks program that adds more value to customers’ purchases and rewards them for their patronage,” he adds.
The first hardware retail outlet to infuse lifestyle shopping, True Value carries basic hardware items such as top-of-the-line True Value non-toxic, lead-free and long-lasting paints — Easy Care for Interior and Weather-All for Exterior using the latest computerized mixing and color-matching technology, a wide assortment of brushes, rollers and everything one needs for a painting project; several trusted brands of power tools, energy-saving electrical products, the latest home fashions and hard-to-find products from categories like automotive, houseware, hardware, lawn and garden, outdoor living, kitchen and bath, electrical, paints and sundries, pet care, personal care and wellness.
There are also a lot of interesting products that customers can find in the store such as Weber barbecue grills, Hunter and Westinghouse ceiling fans, InterDesign kitchen and bathroom accessories, Seville Classics stools and shelving, Arm & Hammer, Goo Gone, Smells Begone Odor Absorber; outdoor furniture like garden gazebos, Lifetime picnic tables and chairs, Delaney garden sets, radio flyers; as well as one-of-a-kind Christmas items and décor.
And in line with its expansion plans, True Value is set to open another branch in an Ayala Mall in Angeles, Pampanga, soon.
True Value’s other branches are located in Shangri-la Plaza Mall, Mandaluyong; Park Square 1, Makati; Power Plant Mall, Rockwell Center; and Ayala Center, Cebu.