Home-cooking with Italian technology and style

MANILA, Philippines - No one understands the kitchen more than SMEG (Smalteria Metallurgica Emilian Guastalla), a metal enameling factory based in Guastalla, Italy. This is why SMEG combines design, performance, and attention in all their products. Embodying technology with style, SMEG products are like works of art, each one a masterpiece. 

This region is also home to popular Italian-made products such as Ferrari, Maserati, Ducati, and Lamborghini. SMEG is one of the leading brands in the built-in appliance market and is distributed worldwide. In the Philippines, Mondo Cucina, owned and managed by Ton and Karen Concepcion, is the sole distributor of SMEG products since October 2007. 

SMEG offers distinctive stainless steel-based domestic appliances including refrigerators, ovens, hobs, ceramic and induction hobs, dominos, microwave doors, freestanding cookers, and hoods. SMEG has collaborated with world-famous architects such as Renzo Piano, Guido Canali, and Mario Bellini to create products infused with understated lines, refinement and elegance.

Welcoming everyone at Balducci in Serendra, Fort Bonifacio were SMEG International business manager Ricardo Bonvicini, SMEG regional manager Daniel Yiu, SMEG consultant Massimo Pollo, and Mondo Cucina’s Ton and Karen Concepcion. Also present were their supportive parents Raul and Menchu Concepcion, and Amy Cu-Unjieng.

Karen Concepcion points out, “There’s a good reason why the company’s tagline is: ‘To choose SMEG is to choose wisely.’ SMEG is already a proven staple that should bring out the best in every kitchen, from the most succulent barbecues to the most well-cooked meat and fish that lock in the best flavor, to the nicely chilled wine that perfectly complements every meal.”

SMEG’s showroom is located at C231, second floor of Serendra, Bonifacio Global City, Taguig City. Log on to www.smegphilippines.com.