Celebrity moms encourage spending Saturdays with their kids

MANILA, Philippines- Balancing career and being a mom is hard for women nowadays.

Before, dads were the lone breadwinners, but with the changing times and needs, moms were also forced to work and add to the family's budget.

With moms working, their relationship with their kids are affected, which has an effect as well on their development.

That is why Breeze Detergent launched their “Sige Sabado” campaign, where moms and dads are encouraged to spend their Saturday with their kids.

“We here in Breeze, we believe in empowering moms and dads, and encourage hands-on parenting through interactive activities that we do with our kids,” said Uniliver Home Care Marketing Director Jay Go.

“We tend to leave the learning of our kids online or through devices. But if we think about it, the best memories are those that we spent with our parents.”

Another thing is with the limited time to take care of things at home, moms don't want their kids to do messy activities for it will take a lot of time to clean up or wash their clothes.

But with the “Sige Sabado” campaign, parents are encouraged to do different  fun and learning activities with their kids. Aside from having fun, they get to bond with them and build a stronger family relationship.

Advocating the “Sige Sabado” campaign are five celebrity moms, namely Carmina Villaroel-Legazpi, Christine Bersola-Babao, Gladys Reyes, Dimples Romana, Barbie Almalbis-Honasan and Nikki Valdez.

These celebrity moms agree that when they first had a child, they tend to restrict them from doing some activities without knowing that they're holding them back from exploring and learning new things.

That's why they encourage moms to join the “Sige Sabado” campaign and build a good relationship with their kids while having fun, learning new things and contributing to their development.

Don't have ideas of what to do every Saturday? Breeze takes care of that as they post different fun activities in their Facebook page and website, where “Sige Sabado How-To Sheets” can be downloaded.

What's more is that by capturing and sharing these fun moments through Breeze Sige Sabado Facebook App, they get the chance to win a trip to Lego Land Malaysia Resort.

Check more about the “Sige Sabado” campaign through www.breeze.com.ph.