MANILA, Philippines — Maddison "Maddie" Mendoza, a 10-month-old Filipino-American infant from Colorado in the United States, is the winner of baby food brand Gerber's 13th annual Photo Search.
With her win, Maddie becomes the Gerber Baby of 2023 and will be featured on the brand's social media channels and marketing campaigns throughout the year.
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Maddie's mother Crystal submitted a photo of herself as a child and of Maddie wherein it's seen the two looked very much alike.
"I liked that there was a throwback aspect to it. I was going through my old photos and happened to find one where I was wearing a very similar outfit to what Maddie was wearing," Crystal told People magazine about entering the contest.
Crystal is a dentist while her husband Jun is a Lieutenant Colonel physician, an allergist and immunologist, in the Air Force with 16 years of military experience.
The couple are high school sweethearts and have been together for 22 years, including a nine-year long-distance relationship.
Maddie's parents are both from first-generation families from the Philippines, and both her grandfathers having served in the Navy after coming to the United States.