Globe signed a four-year partnership with the Rotary Club of Makati Business District (RCMBD) recently to raise funds for its hunger alleviation program The Hapag Movement, marking a milestone in the initiative.
RCMBD is committed to raise P10 million for the Hapag Movement through various initiatives involving the different Rotary Clubs and its District, individual, and corporate members nationwide. With its commitment.
Globe Group chief sustainability and corporate communications officer Yoly Crisanto, Rotary Club of Makati Business District (RCMBD) Charter president Mache Torres Ackerman, and Rachel Harisson, spokesperson and Hapag Movement project manager for RCMBD, sealed the partnership.
They were joined by Kate Bellosillo, general manager of Kyäni Philippines, a health and wellness company, and renowned chef Jessie Sincioco, president and CEO of The Manna Cuisine Corporation.
Let’s get started
At the event, P3 million was turned over to the Hapag Movement — the single largest donation it has so far received. This amount includes P1 million each from RCMBD, Kyäni, and Ackerman, who made the donation in her personal capacity.
“It has been three years since the pandemic struck and disrupted our way of life, including our livelihoods,” said Crisanto. “Millions of Filipinos experience involuntary hunger until today, as they reel from the impact of the health crisis and recent economic shocks. Our partnership with Rotary comes at a crucial time, as we hope to support more Filipinos in dire need.”
“The Hapag Movement, led by Globe, is a noble initiative that aims to address a lingering and fundamental problem afflicting thousands of Filipino families,” added Rotary Club of Makati Business District (RCMBD) Charter president Mache Torres Ackerman. “Its goals are aligned with the Rotary’s mission to advance better health and help alleviate poverty, and so it was such a natural choice for us and our district membership to support.”
Under the partnership, the Rotary chapter is committed to tap its corporate and individual members, alongside their vast network as drivers of the program.
“RCMBD will continue to mobilize to raise funds for the Hapag Movement. We will do our best and work diligently to get the support that the Hapag Movement needs to help the hungry,” quipped Rachel Harisson, spokesperson and Hapag Movement project manager.
“As a company that fosters health and wellness, our mission runs parallel with Globe’s Hapag Movement,” said Kate Bellosillo, general manager of Kyäni Philippines. “We are happy to be on board in this project that aims to provide not only supplemental feeding but also livelihood training. This is a sustainable way to address hunger.”
Chef Jessie, one of the most sought-after Filipino chefs who has prepared meals for world leaders, including the Pope, catered the P3,000-per-plate dinner. The meal was sponsored by Rotary and Kyäni for 80 members and employees. Half of the total proceeds from the dinner went to the Hapag Movement.
“As a chef, my mission in life is to give nourishment to people,” said chef Jessie. “It is a big honor to serve for the Hapag Movement. I’ve prepared tens of thousands of plates throughout my career as a chef. But the most important ones are those that serve to benefit our kababayans, who struggle with involuntary hunger.”
Beyond Manila
On live streaming calls that evening were Rotary members Eric Le Cain, past RCMBD president, now based in Cebu, and Ralph Ogui Bon Cambronero from Davao. They are committed to push the Hapag Movement in the South.
The Hapag Movement is a united fight against involuntary hunger; led by Globe, it leverages partnerships to raise funds and deliver critical support for affected families. It aims to rally Filipinos behind a collective effort to feed the hungry and provide empowering livelihood training, as an estimated 15 million Filipinos continue to suffer from involuntary hunger.
The initiative, which aims to benefit 100,000 families through its four-year course, is in line with Globe’s commitment to the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development.
So far, the movement has raised P13.5 million in donations through the help of partners Kumu, AMDOCS and SM Advantage Card (SMAC). It has made an impact on at least 10,000 families through its mobilization partners the Ayala Foundation, Caritas Philippines, Tzu Chi Foundation Philippines and World Vision.
Anyone interested in sending support may donate via the New GlobeOne app using Globe Rewards points, through GCash or via credit card on the Globe of Good website.
To learn more about the Hapag movement, visit https://www.globe.com.ph/about-us/sustainability/globe-of-good.html#gref.