Bear Brand celebrates ‘Batang Matibay’ on World Milk Day
MANILA, Philippines — While parents may have diverse views in child-rearing, they all share the same goal: to raise a "Batang Matibay" with tibay ng katawan, isipan at kalooban to prepare them in their journey toward a better tomorrow.
This World Milk Day, Bear Brand celebrates Filipino kids through its Gabay sa Tibay program, a holistic nutrition education program that educates moms on the signs of tibay and the importance of providing nutrition in every glass of Bear Brand Fortified.
Through the program, moms can learn more about the tibay signs to look out for and work towards, to help build generations of Batang Matibay:
Tibay ng katawan
Children with tibay ng katawan are active and energetic in all their activities. Because of this, they also show strong body resistance and have an optimum height for their age.
Tibay ng isipan
More than just the physical attributes, a Batang Matibay also has a strong mind. Their tibay ng isipan can be spotted in their attentiveness in class or conversations and ability to pick up lessons and instructions quickly.
Tibay ng kalooban
Knowing how to decipher right from wrong, having accountability, and being driven and confident to reach their goals no matter how big or small are all qualities of a child with tibay ng kalooban.
With the tibay signs in mind, parents need to give their children sufficient sleep and physical activities, love and care, and essential nutrition to help their children grow up to become Batang Matibay. This is made possible through Bear Brand’s guidance to parents.
“Through our Gabay sa Tibay Program in partnership with the Department of Education, we aim to reach more Filipino families and help them recognize the important signs to become Batang Matibay—one with tibay ng katawan, tibay ng isipan and tibay ng kalooban,” Kristine Goco, group brand manager of Bear Brand Fortified, says.
Ensure your child grows up a Batang Matibay with Bear Brand Fortified! #TibayBEARBRAND #BatangMatibay #KasambuhaySaTibay
Learn more about Bear Brand’s Gabay sa Tibay program and other World Milk Day activities at Bear Brand’s official Facebook page.
