Exceeding your own potential

You’re doing it wrong!”

How many times has this been said to you? If the answer is not often, then you’re really doing it wrong.

Columbia Sportswear is a brand that believes in the science of trying stuff. Stuff that perhaps has never been done before. Sure, it’s not as impressive as it sounds. But then again, it’s not meant to impress, it’s meant to push you to exceed your own potential.

This is what made Columbia Sportswear grow from a small Portland-based hat company in 1938, to one of the biggest international companies selling outdoor apparel with fabric technology that far surpasses any of its competitors. Now in the Philippines, Columbia gives testament to the growing number of adventure seekers as it opens its 20th store in this country by the end of the year.

The compulsion to keep trying stuff and pursuing excellence is a trait shared by all Columbia brand ambassadors. It doesn’t matter what field they’re in — sports, entertainment, photography, travel or advocacy — they never just follow, they mark their own way. Inadvertently, they find  themselves in exciting new places and uncharted territory so it is essential that they have gear and equipment that they can trust.

Together with some of these brand ambassadors — John Chua, Paco Guerrero, Paul Quiambao, Paelo Padrejas, and Rolly Magpayo — Columbia Sportswear celebrated the spirit of adventure and innovation with a showcase of the Trying Stuff lifestyle as told in truly inspiring photographs and videos last September at the Privato Hotel in Ortigas.

Aside from the exhibit, Columbia Sportswear also featured a testing hub for two of its advanced fabric technology — Omni-Heat® and Omni-Tech®.

An on-site zero-degree ice truck and rain chamber allowed guests to test out the reliability of these technologies for themselves.

Now, that was really cool!

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