Swiss treats for the sports buffs
Everyday sports buffs and even the serious athletes are always attracted to products that greatly help them in their everyday lives, and Victorinox is one of the brands that stands out.
Dating back to 1884, Victorinox is a Swiss heritage brand that has proven its unparalleled claim for superior product innovation through its cutting-edge selection of Swiss knives, time pieces, apparel, travel gear, cutlery, and fragrances.
An ultimate and global provider of sophisticated and reliable lifestyle products, Victorinox has undeniably brought pride and utmost recognition to its homeland. Primarily, the brand has constantly exhibited high-grade craftsmanship, top-notch quality, and state-of-the-art innovation – all of which are distinct marks of Swiss culture.
With a full intent to re-introduce itself to its highly-discerning market, the world’s most beloved and iconic Swiss brand, Victorinox, celebrated yet another milestone by hosting “Klasse,†a chic and stylish evening gathering held last month at the Oz Bar at the Holiday Inn, a gathering which was also in line with the recent Swiss National Day celebrations.
The night began by treating attendees to a scrumptious spread of Swiss specialties including the Lucerne Vol Au Vent, Vitello Tonnato, St. Gallen sausages, Ticino air-dried meats, cheese board Gruyere, Emmenthal and Appenzeller, Swiss chocolate fondue, meringue, fresh strawberries, and grapes. As guests discovered the Swiss culture through food, the regaling continued with a gallery of Victorinox products and iconographies.
The program started with a few words from Primer Group of Companies’ AVP, Darwin Banez, who welcomed the esteemed guests with a toast, while the guest of honor, Swiss Ambassador Ivo Sieber, shared kind words about the longstanding relations between our countries.
The highlight of the program was the launch of the Victorinox Klasse card, a loyalty card that entitles its members to receive various perks and privileges. Among these perks are an invitation to private selling events and exclusive Victorinox events such as product launches and parties, a 20-percent discount on one’s birthday month, quarterly privileges with partner establishments, and promotions exclusive to the card holder.
Capping off the night’s fete was an exciting raffle which allowed a few lucky guests to take home some of Victorinox’s most iconic products.
