Special moments with SM babies

MANILA, Philippines - Staying true to its tagline “We got it all for you,” SM Department Store adds another feather to its cap with the launch of SM Babies. Although the line has been around for a while under SM Kids’ Fashion, SM wanted to give it its own identity and focus on a complete line of apparel that caters specifically to children up to two years of age.

To celebrate this milestone, the same team behind SM Kids’ Fashion put together a photo exhibit called “Special Moments” at the Manila Peninsula Conservatory. Pilar Tuason, one of the country’s most sought-after photographers, shot 14 of Metro Manila’s loveliest moms and their little bundles of joy.

“Special Moments” is composed of four different categories that highlight the bond between mother and child — bedtime, playtime, baptismal, and party time.

“Whether it’s putting a baby to sleep or getting dressed up for a party, it’s those everyday moments that usually make for the fondest memories,” shares Jo Dy Juanco, vice president of SM Kids’ Fashion. “We want to capture the tenderness of those moments, which is exactly what everyone will see when they look at the photographs.”

The team handpicked all the moms who participated in the exhibit. From actress Andi Eigenmann to radio darling Delamar Arias to former TV personality Nicole Hernandez-de los Angeles, “Special Moments” shows that all types of moms shop at SM, not only because SM has it all, but also because they believe in SM Babies.

The exhibit also included society moms Marta Araneta, Isabel Olondriz, Maia Martirez-Hing, and Grace Barbers-Baja, as well as sisters Emillie Montenegro-Yupangco and Rose Montenegro-Boonpongsa. Model Georgia Schulze-del Rosario, blogger Tin Dychiao, and makeup artist Angela Yeo, are also featured alongside designer Rosanna Ocampo-Rodriguez and magazine editor Juana Manahan-Yupangco.

SM Babies is available at all SM Department Stores nationwide. Like www.facebook.com/smbabiesfashion on Facebook.