MANILA, Philippines - The Fashion Academy Manila (TFAM) and Easy Pha-max Philippines recently inked a one-year partnership that pushes youth, fun, and fitness to the very core of what we should all be. The contract ends in December 2013.
“We’re happy that The Fashion Academy Manila has joined our stable of respected brand ambassadors and brand advocates,” says Eric Yam, marketing manager of Easy Pha-max, leading wheatgrass distributor.
He adds, “The Fashion Academy Manila is affiliated with international franchise modelling agency Elite Model Management Manila that has produced the world’s top professional models like Gisele Bundchen, Naomi Campbell, and Cindy Crawford. Easy Pha-max is about healthy living and transforming lives for the young and old. Our new partnership is about lifestyle, about people — not just about one person — wanting to be physically fit, sexy, and feeling young.”
TFAM director of sales Cindy Arguelles-Lichauco and Elite Model Management Manila managing director Eughie Teng see their endorsement of wheatgrass and healthy living as very much in keeping with the school’s commitment to find a work-life balance for their models while helping them carve successful modeling careers.