Toying around at Toy Kingdom's 1st expo
MANILA, Philippines - Toy Kingdom has not only brought us amazing toys for all ages, but also the first ever Toy Expo in the Philippines held recently at the SMX Convention Center.
For four days, the SMX Convention Center was transformed into a child’s wonderland as the Toy Expo highlighted the most amazing new toys from well-loved brands, as well as awesome toy exhibits, fun games, and activities that kids and kids at heart enjoyed.
Gigantic booths and surprises awaited visitors at every turn. Lego, in partnership with DOT, promoted the beauty of the Philippines through an exhibit recreating the country’s attractions like Luneta, Fort Santiago, Chocolate Hills, Crocodile Farm, and Banaue Rice Terraces with its iconic blocks.
Well-loved characters came to life in meet and greet sessions featuring Hello Kitty, Dora, Sylvanian Families, Lalaloopsy, and Monster High for girls; as well as Mr. Potato, Transformers, and Ben 10 for boys. Kids also had a chance to meet Play-Doh Tubby.
It was an action-packed event for boys at the Xploderz booth with the latest ammo in the market. They also enjoyed seeing larger-than-life versions of their favorite characters: the four-meter Optimus Prime at the Hasbro Transformers booth and life-size Marvel Comics characters in 3D.
There were toys for big and little boys: Ford Fiesta and Classic Chevrolet cars, the longest Tomica train track, and a Thomas the Train Gallery. They had fun joining in heartstopping activities like the Hotwheels Mega Jumo Challenge and the Silverlit R/C Power Air Toys Face-off Challenge.
Girls, on the other hand, loved the Barbie House with its dress-up augmented reality mirrors and the Sylvanian Families Museum; as well as the Orbeez booth with its creative, innovative, and magical products. 
Little techies enjoyed the I-Zone gaming station, playing with the latest gaming consoles like PlayStation 3, PS Vita, Xbox 360, Kinect, and Nintendo DS.
TK’s Toy Expo was not just about fun. As part of its social commitment, TK tied up with MGA Entertainment and turned over to SM Foundation the proceeds made from the Lalaloopsy auction held during the Toy Expo. Part of the sales of the Toy Expo were given to the victims of the recent habagat.
