'Men need a skin care regimen, too'
MANILA, Philippines - Theirs may not be as fussy as women's, but men need to have a skin care regimen, too.
This is what John Spainhour, the face of Kojie.san's Men's Club, believes.
"You definitely need a good regimen for hygienic purposes," Spainhour said on Wednesday night as Kojie.san launched the television commercial for its men's products at Seventh High in Bonifacio High Street.
Kojie.san has long been known for its whitening products for women. It started with its kojic soap back in 2004 and has since grown its product range. The men's line is the latest addition to its selection.
Like most men, Spainhour keeps his regimen simple. "I just take a shower regularly and wash my face. If I feel it gets too dirty within the day, I just wash it again," he said.
And since he's been asked to represent the brand, Spainhour has also started using Kojie.san products.
"I’m comfortable enough to say that the lotion and soap combination are awesome. It’s not too strong but it smells fresh. But my favorite has got to be the cologne spray, which is so convenient to use and doesn’t make you feel like a walking stick of deodorant. You smell like a man without feeling like you’re wearing a deodorant. And I have four to choose from – the Legend, Control, Prime and Frost,” he said.
As to his TVC for his Kojie.san, Spainhour had this to say: “I’m excited about it. This is the first time that the company is coming out with one and I’m that lucky guy to appear in it. Plus, it required me to train with a Wushu master to perform the scenes. It helped me enhance the set of skills I acquired during y own training with the Marines. So this isvery different form the usual boy-next-door roles that I encountered in the past.”
Spainhour used to be in the US Marine Corps and is a trained sniper. In fact, he was the highest shooter in his graduating class.
“Every time, throughout college, I was still the top shooter and right before I got out of the Marine Corps I had one last qualification at the end. I was one point away from getting a perfect score! In that level of shooting that’s like the Olympics,” he said.
For now, Spainhour has trained his sights on a different target: spreading Kojie.san's message of "preserving mankind."
"Preserving mankind is all about sharing and propagating the principles and interests of what has been traditionall known to be masculine," explained Spainhour.
And in line with this, Kojie.san has also launched a Men's Club.
"The image of men has been weakened by the fact that they have started to use products that cater to their vanity," said Charmaine Pidal-Pahate of Eggshell Worldwide Communications, the advertising agency behind Kojie.san.
"But we also believe we have to preserve and defend masculinity by promoting the appropriate and effective hygiene and grooming products specifically developed to enhance and boost manliness,” she concluded.
And the brand couldn't have chosen a better spokesperson for its campaign in the marine corps-turned-model.
