Moms' new digital playground

MANILA, Philippines - Having a newborn baby can be overwhelming, and it doesn’t get much better when he/she turns into a toddler. Good thing there’s always somebody, apart from your doctor, who is more than eager enough to tell you what to do — from grandparents and aunts, to friends with kids, even the well-meaning Manang in your neighborhood store. With all the information and advice out there, how does a mom know which one is more than just old-wives’ tales?

In this age of tweets and real-time status updates, digitally-savvy mothers will find a new best friend in Drypers Wee Wee Dry’s fully-loaded website (www.drypers.com.ph). The site is chock-full of helpful tips, information, and advice for mothers and even moms-to-be and those looking to have a baby. Visitors can sign up to join the Drypers Baby Club to get access to premium online content and exclusive members-only promotions and prizes.

Once you sign up, you can personalize the content you receive based on the stage or timeline of your baby or toddler. It’s a digital watering hole for mothers and expecting women to meet, connect, and share their experiences and views about pregnancy, parenthood, and everything in between.

This month, drypers.com.ph will also be the platform for the Drypers’ loyalty program. Drypers Baby Club members can collect points from their purchase of Drypers Wee Wee Dry diapers, which will enable moms to claim awesome gifts such as cool gadgets, dining freebies, tickets to family-friendly leisure destinations, shopping and wellness sprees. There’s a wide array of special tokens up for grabs to keep moms, dads, lolos, and lolas excited.

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