Celebrate summer, Pinoy fiesta-style

MANILA, Philippines - At Shopwise, this summer is definitely the season for festivities as the Philippines’ first and original hypermarket brings the best of the country’s most-loved fiestas. Indulge in exciting activities and regional specialties from now until May 1 as each Shopwise branch is transformed into a popular fiesta scene from a specific region, with special booths that feature the place’s unique delicacies and treats.

Shopwise Alabang treats shoppers to an experience of Bacolod’s MassKara Festival, a 31-year-old annual tradition that celebrates life’s abundant blessings despite difficulties  hence the city’s nickname City of Smiles. At Shopwise Makati, Baguio’s Panagbenga Festival sets out to delight customers as it pays homage to the beautiful flowers that make the City of Pines worth visiting.

Meanwhile, the Pahiyas Festival of Lucban, Quezon promises to bring into Shopwise Libis the extraordinarily colorful “fiesta of all fiestas” feel the event is known for. Meanwhile, Kalibo, Aklan’s Ati-Atihan will show why it is the “wildest” of all Philippine fiestas at Shopwise Araneta.

Shopwise Antipolo dons the signature elements of its very own Ang-Tipulo Festival, which highlights the city’s iconic products suman, mangga, kasuy and hamaka; and Shopwise Manila transports shoppers to Davao’s Kadayawan Festival, one of Mindanao’s biggest festivities known for honoring the city’s cultural, artistic and historical heritage.

At Shopwise Sucat, shoppers will bask in the exciting sights and sounds of Marinduque’s Moriones Festival, one of the country’s most colorful fiestas; and those heading to Shopwise Commonwealth will enjoy the grandeur of Cebu’s famed Sinulog Festival. Last but certainly not the least is Shopwise San Pedro’s summer celebration of its own Sampaguita Festival.

More than just relishing the celebratory atmosphere, Shopwise also offers exciting in-store weekend activities to enhance the festivities even more. Colorful song and dance performances will be featured in select branches to make the fiesta experience more authentic. Catch these in-store fiestas on April 2 at Shopwise Commonwealth, April 3 at Shopwise Manila, April 9 at Shopwise Araneta, April 16 at Shopwise Sucat, and April 30 at Shopwise Alabang.

Just for you: Special souvenirs and regional products await Shopwise shoppers.

A Paint ’n Shoot area  face painting stations (Festival of Colors) and fun photo booths (Hot Shots)  will go around the different branches on the following dates: April 2 at Shopwise Manila, April 3 at Shopwise Commonwealth, April 9 at Shopwise Libis, April 10 at Shopwise Araneta, April 16 at Shopwise Antipolo, April 17 at Shopwise Sucat, and May 1 at Shopwise Alabang.

Those who want to take home a part of the festivities with them can take advantage of Shopwise Weekend Souvenir, which shoppers can avail of for a minimum purchase during all weekends for the duration of the campaign.

Best of all, yet another amazing prize is at stake with the Ultimate Road Trip raffle promo. Customers get a chance to drive home the perfect summer outing vehicle  a brand-new 2011 Kia Carens A/T.

Shopwise is located in Commonwealth, San Pedro, Makati, Libis, Antipolo City, at the ground floor of the Harrison Plaza Mall, at the Festival Supermall in Alabang, Araneta Center, Cubao, and along Sucat Road corner Soreena Avenue, Parañaque City.