Let there be Christmas lights!

MANILA, Philippines - Christmas comes early this year as Firefly Electric & Lighting Corp. (FELCO) once again inspires an eco-friendly Christmas with the lighting of its 75-foot Firefly Christmas Tree on Saturday, November 6 at San Miguel by the Bay, SM Mall of Asia.

This year, Firefly is all about delighting shoppers, families, and mallgoers with a new and exciting look of the Firefly Christmas Tree that will burst with brighter, livelier, and colorful yet environment-friendly lights. The Firefly Christmas Tree will be lighted with 600 pieces of Firefly compact fluorescent lamps (CFLs) and 47,000 pieces of Firefly LED bulbs that will dress up the giant tree this holiday season until January 2011.

On Nov. 6, families are invited to enjoy an evening of exciting celebration filled with magical lights, fireworks, and free carnival festivities that both the young and old will enjoy. Aside from the lighting of the Firefly Christmas Tree, one of the most awaited highlights of the night is the amazing dance of lights, the first-ever in the country, featuring the Firefly dancers. This group of whimsical creatures will surely captivate not only with their graceful moves but also with their well-lighted behinds.

“We are very excited to once again light up the giant, eco-friendly Firefly Christmas Tree at the SM Mall of Asia San Miguel by the Bay to provide Filipino families another opportunity to experience the early Christmas atmosphere this year. The year 2010 has marked a lot of milestones of hope for Filipinos — new government, new opportunities, and countless of reasons to move forward following the 2009 typhoon tragedies. Through the Firefly Christmas Tree, we hope to spread cheer to our kababayans by creating a venue where Filipino families can bond and enjoy at no extra cost,” says Jhie Greenwood, FELCO marketing manager.

FELCO will also be giving away free Firefly CFLs in exchange for used or busted incandescent bulbs of any brand through its “Palit Firefly CFL” initiative. To date, the company has been able to exchange almost 4,000 incandescent bulbs with energy-efficient Firefly CFLs.

Admission is free. The lighting of the Firefly Christmas tree begins at 6 p.m. and a street party follows with Live Mix DJ Nino of 99.5RT.

For more information on Firefly lighting products visit www.fireflyelectric.com, e-mail info@fireflyelectric.com or call (02) 2422060 to 65.

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