They've got it all at SM Hypermarket

MANILA, Philippines - Back in the late 1990s, the Sy family put up the first SM Hypermarket in response to the constant need of consumers for a holistic shopping experience. The innovative “hypermarket retail format” combines the features of a supermarket and those of a department store. The goal was to provide consumers with a one-stop shop that caters to all their shopping needs in one go.

Fast forward to 2009: The SM Hypermarket is now a full-fledged business entity within the SM Group of Companies. Giving consumers a truly hyper supermarket experience, it offers the convenience of a first-rate indoor wet market and a food/general merchandise store. Alcove shops provide diverse services like a bills payment booth and a foreign exchange center, Western Union, and Watsons blanket the whole establishment, along with other regular stores.

Prominent establishments within the SM Hypermarkets include specialty stalls like the chicken rotisserie nook and the bakery stand, both serving freshly roasted chicken and freshly baked pan de sal, ensaymada, and other types of bread daily. 

Hypermarket services include Taste Asia, a novel outlet which offers dampa-style dining in addition to full-service convenience. More, SM Hypermarket continually introduces new concepts to enhance and constantly reinvigorate the shopping experience. An innovative feature of the Hypermarket is the “takal-takal” section, which enables consumers to choose the ingredients they want, at the quantities they prefer, and at the price they can afford. Surely, food grocery shopping has never been this convenient!

So, what’s it gonna be for lunch or dinner? There are ready-to-cook ingredients for menudo, pinakbet, sinigang, chopsuey. Or you can pick from the many ingredients in the takal-takal section and come up with a thousand and one dishes you will surely relish serving your family. To add a touch of green to the family table, get some of those ready-to-eat salads, such as the ensalada tagalog, chef salad, Greek salad, fresh garden salad, insalata mista. Or you can make your own salad.

For your kids’ baon needs, there are assorted ham slices, bacon bits, chicken tocino, in the takal-takal section.

There are the familiar street foods served amid very clean surroundings, like fish balls, quikiam balls, chicken balls, squid balls. Or take home probably the biggest siopao (about the size of your face) you’ll ever find — the super jumbo bola-bola siopao for only P121.

There are marinated meats ready for grilling, like pork chop barbecue, pork teriyaki, pork tocino, pork tonkatsu. There are packed foods that can easily go from the package to the pan, like embutido, longanisa, skinless pork.

If you get a snack attack in the middle of shopping, there are instant tummy fillers like siopao bola-bola for only P10, mongo pao, ube pao, camaron relleno, shrimp siomai, pork siomai, chicken feet, quikiam special. Or have some budget-pack pizza at only P29 per piece.

Quench your thirst with some fresh lemonade at only P32 per cup or have a bracing serving of fruit cocktail juice.

For more meaty news, SM Hypermarket’s got Australian marbled beef, Meltique beef (that’s as good as Wagyu, so swears Cecille Sy, SM Hypermarket marketing manager for fresh, but not as pricey), Chicago gourmet steak, steak burger patties, Yakiniku beef, beef teriyaki, rib roast barbecue, Korean barbecue, crown roast ready for marinating and good for the New Year’s table.

 The humongous fresh section of SM Hypermarket also has an aquarium of seafood delights. Homer Ngo, SM Hypermarket category manager for fresh, fishes out a giant crab from the aquarium and shows it off.

Today, SM Hypermarket operates 19 stores in Metro Manila and other cities nationwide. As a testament to its commitment to quality, SM Hypermarket administers only the strictest supplier selection standards to guarantee that only the freshest produce and products of the highest quality are offered. Thus, a customer is sure to find only the freshest catch of the day.

This holiday season, SM Hypermarket, SM Supermarket, and Savemore Market emphasize the value of gift-giving by highlighting one of its most favored items: the Yakiniku beef. Yakiniku is the Japanese word for grilled meat.

Affordable and packed with flavor, cooking the Yakiniku beef is relatively easy — it can be cooked right after being taken out of the pack. The health-conscious may also enjoy this delicious meat since the grilling preparation minimizes the use of oil. It is also a viable substitute for ham or bacon in rolled dishes like ham roulade or bacon wrap. The Yakiniku beef is available in all SM Hypermarkets, SM Supermarkets, and Savemore Markets nationwide. Other delectable frozen treats which may be bought during the holidays are the Meltique beef and steak burger.

Visit smhypermarket.com.