'Biggest Loser Asia' to win $100 grand

MANILA, Philippines - Hundreds of horizontally-challenged men and women lined up for The Biggest Loser Asia live auditions held recently at the Fitness First branch in SM Megamall. The Biggest Loser franchise came to Asia in search for the biggest weight loser in the region. In cooperation with Fitness First, The Biggest Loser Asia toured Fitness First clubs in countries such as the Philippines, Singapore, Malaysia, and Indonesia to conduct live screen test auditions for participants who would want to be part of the show.

“Fitness First is honored to have been part of this Asia-wide rollout of The Biggest Loser as our company has always emphasized the importance of being fit and healthy,” says Fitness First Philippines’ country manager Mark Ellis.

Since its debut in 2004 in the US by NBC reality television, The Biggest Loser has become a worldwide hit viewed by millions, airing in over 90 countries and produced in 25 countries. This is the first reality show where obese contestants are challenged and encouraged under guided expert supervision to undergo strenuous physical and mental training in order to shed kilos. The one who loses the most weight not only wins a grand cash prize of US$100, 000 but also gains a healthier and better quality of life.

Produced by Imagine Omnimedia, producers of Contender Asia, for the Hallmark Channel in Asia, Biggest Loser Asia will help change the lives of obese Filipinos who want to take up the challenge of shedding bad lifestyle habits and embracing healthier ones. The Biggest Loser Asia does not only look into the physical challenges of the contestants’ personal journeys but also their emotional and psychological trials and tribulations as they lose the kilos, inspiring and empowering others to do the same.

“This is a great opportunity for the Filipinos to go head-to-head with other hopefuls in Asia and show their dedication and commitment to staying fit and healthy,” quips Ellis.

One of the hundred Filipino overweight who lined up for Biggest Loser, 28-year-old Moon Peñaflorida explains that she found the competition to be a great opportunity to lose weight and earn money at the same time. “I have been watching Biggest Loser ever since it started airing years ago and I thought if it ever came to the Philippines, I would gladly join,” she enthuses.

* * *

 For inquiries, call 848-0000 or visit www.fitnessfirst.com.ph.