MANILA, Philippines – Nestlé defines wellness as health achieved through proper nutrition combined with physical activity. As the world’s leading food company, Nestlé seeks to have nutrition, health, and wellness of its consumers at the heart of everything they do. According to the World Health Organization (WHO), health is the state of complete mental, physical, and social well-being — not merely the absence of disease but also the capacity to function properly in all facets of life.
Understanding that the Nestlé Club community is composed of hundreds of thousands of homemakers who play the important role of looking after the family’s well-being, Nestlé reached out to its members through a series of activities that helped encourage the members to make conscious efforts toward wellness. Themed “The Joy of Choosing Wellness,“ the program gathered a total of 75 members of the Club after three sessions.
Held at the Julius Maggi Kitchen, the half-day program gave the invited Nestlé Club members the opportunity to learn more about the “I Choose Wellness” program and how they can incorporate it in their daily lives. The program started off with a fun and calorie-burning wellness activity, with the Club members grooving to fast-paced music as they did the cha-cha, salsa, hip-hop aerobics, and belly-dancing. After cooling down, the members were given wellness shirts to change into.
The program was designed to equip the Club members with the knowledge they would need to become wellness ambassadors, individuals who choose to be in the pink of health, and ultimately, to help them share this knowledge with loved ones. Brand manager for wellness Monica Camus and CWU head Cora Sager facilitated the “Choose Wellness Basics” module, where members of the Club learned about the basic principles of wellness and the little steps to wellness that they can apply in their daily lives. A registered nutritionist dietitian (RND) was also on hand to discuss common facts and myths about food and exercise, and share with them the importance of checking the label.
To make the activity exciting and conducive to learning, the Club members were given pop quizzes to test what they have learned. The scores they earned as a group qualified them to “shop” for the Nestle products they got to take home after the activity.
Jumpstarting the Club members’ path to wellness were the wellness starter kits with each containing personal assessment and monitoring sheets to enable them to keep track of their wellness goals, a wellness belt which is a health-risk color- coded tape measure, a Body Mass Index (BMI) calculator, and a copy of the Gulay recipe mailer.
Consumer relationship marketing specialist Marla Mariano observed how enthusiastic the Club members were in participating in the wellness activities.
The Nestle Club is a community made up mostly of mothers who receive regular communications from Nestlé Philippines on various topics such as health, nutrition, parenting, household management, and achieving one’s personal best.
“We see our Nestle Club members as our valuable partners in helping spread the importance of wellness. This is only the beginning of their journey to wellness, and there will be follow-up activities in the future to further reinforce their commitment to wellness,” says Camus.
Call 898-0061 or visit www.nestleclub.com.ph to know more about the Nestlé Club.