Starting 'em young on superior nutrition for body and brain

MANILA, Philippines – There are many wonders that await children once they reach the age of four — finally setting foot in school, and generally becoming more active. At this age, they start to develop their own body of knowledge and set of behaviors that help them deal with the requirements of preschool and beyond. The challenge is in providing them with superior nutrients that will help keep both their brains and bodies in peak condition to absorb as much knowledge as they can.

Wyeth introduces New Progress Pre-School Gold, a scientifically developed, state-of-the art formulation for children aged four years old and above. Progress Pre-School Gold is a high-energy, heart-healthy milk supplement powered by the Wyeth Biofactors System. Progress Pre-School Gold has brain and body biofactors to help support a child’s incredibly dynamic brain and body during his preschool years.

Biofactors are a combination of brain and body nutrients that act collectively to help enhance the growth, health, and development of preschool children.

The Wyeth Biofactors System is composed of brain biofactors and body biofactors. Brain biofactors include DHA and AA to help support optimal cognitive and visual development; iron and zinc, nutrients important to help increase neurotransmitter activity involved in developing language and cognitive needs.

Progress Pre-School Gold’s body biofactors include lutein for eye health, and carotenoids for proper retinal and immune function. It is significant to note that Progress Pre-School Gold has a heart-healthy fat blend. It is low in saturated fat and low in cholesterol. It is believed that beginning a low-fat diet early in childhood will establish healthy eating habits and decrease the incidence of cardiovascular diseases later in life.

To give parents and their children a chance to experience the advantages of Progress Pre-School Gold’s brain and body biofactors, hundreds of cups of Progress Pre-School Gold were given out last April 12 in six central locations. Preschoolers celebrating at the Eastwood Central Plaza, EDSA Shangri-La Hotel, Glorietta 4, Festival Mall Alabang, SM Southmall, and SM San Lazaro enjoyed the sweet, creamy taste even as they drank in the healthful benefits of a preschool milk formula developed by Wyeth, one of the country’s most trusted milk manufacturers, as it leads the way to a healthier world.