A click for literacy
Books are not always the building blocks of education. In this modern age, learning can start with a single click.
This is the principle that propelled Every Click Counts, an initiative spearheaded by dietary supplements global leader Nutrilite. As a brand in the business of improving people’s lives, this effort is Nutrilite’s contribution to support children’s literacy in the Philippines.
“Every Click Counts is Nutrilite’s way of reaching out to the community outside of its own,” says Joy Andres-Villareal, product manager of Nutrilite. “The Internet is a very powerful medium and there’s no better way to maximize its potential than to support an advocacy like this.”
By logging on to the site www.everykickcounts.com, Internet users around the globe can contribute $0.15 to the Amway One by One campaign, a project that promotes children’s welfare worldwide. This will be given to the country of the website visitor to support their chosen organization. In this case, Nutrilite will use the funds to aid Philippines One by One Campaign for Children, which is geared towards increasing literacy among Filipino kids.
“We are hoping that the Philippines will generate millions of clicks for this endeavor. We know for a fact that Filipinos are very Internet savvy and we want them to spend a few minutes of their time to rally behind this cause,” explains Villareal.
This program is also in conjunction with Nutrilite’s partnership with international soccer superstar Ronaldinho. Dubbed as the Goal-by-Goal campaign, Nutrilite will make a $10,000 donation to the Amway One by One program for every goal that Ronaldinho scores. These funds are distributed to charity partners in the country where each goal is scored.
Through these two innovative programs, Nutrilite aims to create a global movement geared towards achieving optimal health and protecting children’s welfare — one click and one goal at a time.
Nutrilite is the world’s leading brand of vitamin, mineral and dietary supplements with $3 billion in sales in 2007. It is exclusively distributed locally by Amway Philippines. For product inquiries or to be an independent business owner, call 814-8181.
