Advergaming is a blend of advertising and entertainment in the form of video games. Kool-Aid and Pepsi were the early companies that had Atari 2600 games developed to promote their brand. The term ‘advergames’ was coined in 2001 by Wired Magazine’s Jargon Watch column to mean free online games that big companies use to promote their products.
Gamification is a business strategy that applies game design techniques to non-game experiences to drive user behaviour. It is the use of game thinking and mechanics in non-game contexts to encourage consumers to adopt it. Companies use gamification to engage people to complete surveys or read websites.
The Asia-Pacific region is the largest gaming market in the world. It is expected to be the fastest-growing region within the next 10 years. The demand for advergaming and gamification could rise exponentially as video games are now viewed as the new media platform for marketing and advertising.
In the Philippines, we are emerging as a world leader in video gaming. With the onset of ASEAN integration in 2015, the Philippines stands a chance by capitalizing on video-gaming skills and its application in marketing and advertising campaigns. The Advergaming and Gamification Conference 2014 will showcase the importance of video games and game development in marketing and advertising campaigns to ensure customer engagement and business success.
Top Reasons To Attend
1. Learn how to use video games as a new media platform?
2. Discover how games can be used in advertising to create brand awareness?
3. Integrate gaming into the brand marketing strategy?
4. Know how companies expand their marketing reach through gamification?
5. Increase customer engagement and grow revenue
Key Conference Topics
AM Session
1. The Philippine Game Industry: Bullish in Advergaming and Gamification?
2. Design Thinking the Way To Go?
3. Gamification for Brand Activation
PM Session
4. Advergaming for Brand Campaigns / Gamification of Lock Screen?
5. Developing Games for Advergaming?
6. Customer Engagement through Gamification?
7. Leveraging Mobile Games for Marketing
Who Should Attend
CMOs (Chief Marketing Officers), Marketing Managers, Brand Managers, Game Developers, Category Managers, Product Managers, Advertising Managers, Corporate Communication Managers, Strategic Planners, Media Managers, Content Providers, Publishers, Social Media Managers, E-Commerce Entrepreneurs, Bloggers, Telcos, Government, Academe, Students, and those involved in marketing using Internet and mobile.
LEARN MORE: http://www.fmi.com.ph/events/advergaming-gamification-conference-2014/
Discounts and Payment Scheme
PHP 7,999 + VAT, inclusive of meals and kit
- 5+1 (send 5 delegates and additional 1 is free)
- 20% discount to Academe/Students/Government
- 10% discount to Early Bird on or before June 20, 2014
REGISTER TODAY!
For Sponsorship/Registration
Call: +632-8960639, 8960637, 8996216
Fax: +632-8960637, 8902101
Email: norelyn@fmi.com.ph