Hyundai snares most initial quality awards in its history

MANILA, Philippines - J.D. Power presented three Hyundai vehicles — 2014 Genesis, 2014 Elantra and 2014 Accent — its highest award for initial quality in their respective segments. Hyundai ranked fourth overall in initial quality, climbing six spots from last year, and was the highest-ranked non-premium brand.

Hyundai had six vehicles in the top three positions in their segments, including two second place finishes for Santa Fe and Sonata and a third-place finish for Equus. This year’s results mark the third time Hyundai has been the highest-ranked non-premium brand in the past 10 years, and the third time it finished among the Top Four brands overall.

The award comes from the J.D. Power 2014 US Initial Quality StudySM (IQS). Now in its 28th consecutive year, IQS is the industry benchmark for new-vehicle quality, measured at 90 days of ownership.

“Receiving IQS awards in multiple vehicle segments acknowledges Hyundai’s commitment to quality and customer satisfaction across our entire product lineup, not just our luxury vehicles,” said Dave Zuchowski, president and CEO, Hyundai Motor America. “Today’s awards are a true reflection of the hard work and dedication of all the Hyundai team members here, in Korea and Montgomery, Alabama.”

The IQS serves as the industry benchmark for new-vehicle quality and has proven to be an excellent predictor of long-term reliability, which may significantly impact new-vehicle purchase decisions. The focus of the study is model-level performance and comparison of individual models to similar models in respective segments, which helps manufacturers worldwide to design and produce higher-quality vehicles.