Hyundai Motor receives Red Dot design awards
MANILA, Philippines - Hyundai Motor received two Red Dot Product Design Awards for its recently-launched all-new Genesis and new generation i10 in the vehicles category. The internationally acclaimed Red Dot Awards recognize aesthetic form, innovation and ground-breaking ideas. The two Hyundai winners were chosen from an entry list of 4,815 products from 53 countries.
Byung Seob Lee, senior vice president at Hyundai Design Center, commented: “The Red Dot award is widely recognized as one of the world’s most prestigious design awards and to receive two is a real honor. Distinctive design is helping us attract new customers and develop strong connections with them. It is also the ultimate expression of what Hyundai offers – cars that are both good to drive and to look at. The All-New Genesis & Next Generation i10 introduce ‘Fluidic Sculpture 2.0’, Hyundai Motor’s evolved design philosophy, which will be featured in all future Hyundai models.â€
This year’s influential Red Dot jury consisted of 37 experts from 24 countries, all independent qualified designers, university professors or journalists – and this year included design star Jimmy Choo for the first time. The selection of the Hyundai All-New Genesis and New Generation i10 marks the first Red Dot Design Award win for a production Hyundai model.
Hyundai new generation i10 features sleek and substantial lines which emphasize its naturally-athletic stance while all-new Genesis is defined by elegant proportions and clean lines that reflect its natural poise and superior driving dynamics.