MANILA, Philippines - Sony Ericsson has introduced the latest of its entertaining smartphones, the new Xperia X8. Designed to appeal to a young, fun market. The X8 brings together popular functions and features from the line in one exciting yet affordable package.
“The Sony Ericsson Xperia X8 is a great entertainment smartphone that sits in the mid-level of our overall portfolio and contributes to Sony Ericsson’s objective to extend the Xperia collection of entertaining smartphones to a broader audience by offering an affordable option that combines a compact size with style and performance,” said Dennis Manzano, Sony Ericsson general manager. “Sony Ericsson smartphone sales are up, especially with the highly popular Xperia line.”
Based on its global performance report, nearly 50 percent of sales in its second quarter were from the Xperia collection of smartphones, as well as Vivaz its HD video smartphone. Sony Ericsson experienced 25 increase in sales in the second quarter 2010, and introduced three more smartphones — the Xperia X10 mini, X10 mini pro and Vivaz pro.
“Sony Ericsson’s Xperia line creates a unique Sony Ericsson user experience by combining entertainment features, signature applications, social media services and rich graphics with intelligence capabilities,” added Manzano. “We’ve tried to humanize how people interact with smartphones.” Like the Xperia X10 mini, the Xperia X8 offers access to applications through a four-corner user interface. Users can customize this with widgets for quick, one-touch access to the most used apps. The X8 also has the Sony Ericsson signature application Timescape, which shows a 3D scrolling menu of the user’s latest emails, SMS, social network updates, photos, music and calls, all in chronological order.
Users can also plug in to 3.5 mm headphone jack, browse the web on the 3-inch touchscreen via WiFi, keep in touch through Facebook and Twitter, and enjoy a virtual universe of applications from Android Market and Sony Ericsson’s own PlayNow.
The XperiaX8 also carries the design philosophy of human curvature. The back design follows the natural curve of the human hand for users to comfortably and firmly hold onto their phone.
The Sony Ericsson designed a new color scheme for the Xperia X8 to further “humanize” the way people use their handsets. The X8 gets some added appeal from a gradient color scheme for its style covers. The phone will be available in black and white, but will also offer combinations of white/dark blue, white/aqua blue, white/pink and white/silver.
The Sony Ericsson Xperia X8 rolls out nationwide with free pre-loaded apps including leading mobile security service WaveSecure and privileges and freebies from EnjoyPH.