MANILA, Philippines - Samsung launches a new Omnia Series which includes five devices: the Omnia B7610, Omnia B7320, Omnia B7330, Omnia (B7300), as well as the already announced Omnia II (I8000) with an updated Windows Mobile 6.5 operating system. Samsung will release the series later this year and announce a set of customized strategies to differentiate and expand sales of each model by appealing to a broad spectrum of user groups.
Within the Omnia lineup, the Omnia B7610 is the premium device, featuring a high-resolution 3.5 inch AMOLED display and QWERTY keyboard. The Omnia B7320 and Omnia B7330 will target businessmen with a QWERTY keyboard and email/wireless internet capabilities. The Omnia B7330 will feature HSDPA 7.2 Mps, HSUPA 2.0 Mps and Windows Mobile 6.5, providing the most versatile option for emailing and wireless Internet use. Rounding out the new series, the Omnia will have a user-friendly interface and various multimedia functions for younger users.
“The Omnia Series is one of Samsung’s most important lineups yet and definitively shows our leadership in the smartphones marketplace,” said JK Shin, executive vice president and head of Samsung Electronics’ mobile communications division. “Samsung’s smartphone strategy is to provide both powerful multimedia features, with brighter and faster AMOLED displays, and offer efficiency and convenience at work supported by an advanced open operating system.”