Hot holiday toy now on shelf : V-Tech V-Motion Active Learning System

VTech® V-Motion™ Active Learning System is the hottest toy for kids this holiday season.   A big breakthrough for junior gamers, V-Motion takes educational video gaming to a whole new level with a motion-activated system that engages active minds and bodies.

“V-Motion is a key item on must-have holiday gift list this year because it is interactive and fun for younger kids.   It provides the age-appropriate, educational learning qualities and price-value that parents look for when purchasing toys for children,” said Reyne Rice, Toy Trend Specialist with Toy Industry Association (TIA).

V-Motion, which is recommended for children ages 3 to 7, plugs directly into the television to provide kids with a high-tech gaming experience using thrilling, age-appropriate learning games from favorite titles.   It features a motion-activated, intuitive wireless controller that is adaptable for right – and left-handed play, and encourages active gaming while giving kids’ minds a workout, as they learn basic math, reading, science, spelling and more.

Motivation For V-Motion

“VTech® continues to be moms’ ally by providing products they can feel good about giving to their children because they combine active gaming with curriculum and popular characters,” said Julia Fitzgerarld, vice president of marketing, VTech.   “V-Motion™ is a great example of these elements working together, which is why it is definitely our hottest toy for this holiday.   Parents are adding it to their holiday shopping lists, retailers are requesting additional systems, and V-Motion continues to fly off the shelves.”

V-Motion Smartridges are now offered, including Little Einstein, Wonderpets, Mickey Mouse Clubhouse, Handy Manny, Wall-E, Thomas and Friends, and Dora the Explorer.   The exciting “Action Mania” Smartridges comes with the console.   The V-Motion game console is 100 % compatible with the entire V.Smile Smartridge™ library.   Each Smartridge game encourages active gaming and teaches skilld sush as basic math, reading, science, spelling, problem-solving, shapes, colors, matching, logic and more.   In addition to the action-packed Smartridge™ game play, V-Motion includes the V.Link™ (USB drive) that connects kids to VTech’s secure online site to unlock bonus games and track their scores against other gamers.

V-Motion is now available at leading toy stores nationwide.   For more information, visit www.vtechkids.com.

About VTECH

VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys.   Since 1976, VTech has been developing high quality, innovative educational products that enrich children’s development, from birth to pre-teen, through fun and smart play.

VTech Electronics North America, LLC is based in Arlington Heights, III.   VTech Electronics Ltd. Is headquartered in Hong Kong with distribution throughout North America, Europe, and Asia.

Toy Industry Association™, Inc. (TIA) is the not-for-profit trade association for producers and importers of toys and youth entertainment products sold in North America.  TIA’s more than 550 toy manufacturers and importers account for approximately 85% of the annual U.S. domestic toy market.   TIA has a long history of leadership in toy safety, including responsibility for the development of the first comprehensive toy safety standard.

TIA serves as the industry’s advocate on legislative and trade issues; enhances the image and growth of the industry by promoting toy products at its trade shows and events, in the media, and via other means.