Off the cuff

MANILA, Philippines - Pure Japanese denim brand Bobson is a master of the art of making modern and streamlined jeans, thanks to its construction methods grounded in the innovative and artisan craft of Japan. This superior craftsmanship is highlighted in the brand’s Denim DNA — elements that give every Bobson denim piece the mark of style and quality.

Part of the Denim DNA is its clean, open outseam finish. Now, Bobson presents ways to cuff your jeans, and give you a look that’s extra polished.

Start off with the basic single cuff for a fuss-free look. It’s a simple fold done with a one-flip upturn and works with most jeans. You can also experiment with different widths to see which goes best with your shoes. The wide single cuff, meanwhile, works best with narrow jeans and further shows off a tailored look. Those who are on the short side should be careful with this, though, as it takes off a few inches from the height. Simply roll the hem high up and pair off with heavier shoes and boots.

The double cuff is best done on lightweight to mid-weight jeans. Achieve this “clean look cuff” by rolling the hem up twice to show the inside seams.

Those who want to look effortlessly cool can do the stubborn cuff: make a single cuff then double it to get a tapered leg and relaxed feel.

Visit Bobson’s official Facebook page for updates: http://www.facebook.com/BOBSONJapan or bobsonjapan.com for more information.