MANILA, Philippines - Bally’s contemporary elegance and modern craftsmanship takes center stage as the brand celebrates its 160th anniversary this year.
With special collections and exclusive events planned throughout 2011, Bally intends to highlight its renowned mastery in creating shoes and luxury leather goods since 1851.
From Bally creative directors Michael Herz and Graeme Fidler: “The challenge for us has been to evolve Bally as a truly relevant, global luxury brand. But to have that opportunity as the brand marks 160 years of excellence is a great privilege.
For this important occasion Bally has created special collections across each category for women and men with brogueing as the common thread connecting Bally’s heritage and evoking a playful sense of the past.
Says Bally CEO Berndt Hauptkorn: “This is a significant moment in Bally’s history as we celebrate 160 years of artistry and ingenuity, and reaffirm Bally’s position as a modern heritage brand. I am very proud to lead such an exceptional team who, at every level, are committed to the future of the world’s most enduring luxury brand.”
In addition to the anniversary collections, a number of exclusive events, special projects and online activities are being organized to underscore Bally’s effortless style and fine traditions, which remain at the very heart of this modern luxury house.