Anthology of denim

MANILA, Philippines - Wrangler unveiled its latest offerings with “My Fit, My Edge” to an audience that included celebrities at Philippine Fashion Week Holiday 2011.

The show featured My Fit, My Edge’s latest denim anthology — an array of personified jeans that allow you to stand out from the rest and find your unique edge via four featured fits.

Ace is a nod to cool and laid-back men with clean-cut lines, basic silhouettes and muted colors, inspired by ’50s preppy fashion.

Energy-driven men have Crank, reflecting the music-fueled fashion of the ‘80s, when the biker look ruled — statement shirts, combat boots and metal accessories.

Stokes is a fitting selection for women with classic and sophisticated tastes — a well-deserved nod to the polished and put-together lady who knows what she wants and is always in control.

Finally, Molly was made for the adrenaline-driven, fun-loving female, with jeans from this line cleverly combining girly, alluring details to create feminine but fierce looks.

Jeans research: Wrangler unveiled its latest looks with “My Fit, My Edge” at Philippine Fashion Week Holiday 2011.

Wrangler’s iconic jeans now make a fashionable shift from the ranch to the streets, transforming the contemporary cowboy into a hipper, edgier version that exudes the same toughness and adventurousness in an urban landscape; and Wrangler introduces a different approach to fit — no longer just about how denims physically fit one’s body frame, but now about how they reflect the wearer’s distinct personality and lifestyle.

Wrangler has branches at TriNoma QC, Glorietta 5 Makati, Market! Market! Taguig, Ali Mall Cubao, Abreeza Mall Davao, and is also available in all leading department stores nationwide.