Glam Rock around the clock

MANILA, Philippines - Glam Rock is launching the SoBe convertible timepieces.

SoBe’s interchangeability comes with the click of a finger and goes beyond the ability to simply change the straps of a watch. The faces of SoBe watches also come in removable case covers. Drastic style changes can be made in seconds, popping off with a click, therefore offering a unique, patented, new product. The metallic case cover around the dial can be snapped on and off with an easy movement, allowing users to effortlessly change the look of the watch depending their mood.

Thanks to the patented “Just Click” technology, SoBe watches accompany any look: subtle stainless-steel case covers for daytime wear are effortlessly replaced by metallic, diamond-embellished options for evening; fun, colorful pieces join matching straps for a stylish day at the beach.

Each SoBe watch begins with three stainless-steel covers: IP rose gold, stainless steel and IP yellow gold. Additional bezel covers can be purchased such as the styles enriched with pavè diamonds.

Enrico Margaritelli and Isabelle Maujean founded Glam Rock in 2005. After years in the watch business they longed to create a new timepiece that could combine fashion and luxury.

“SoBe is the ultimate chameleonic watch,” says Margaritelli. “It changes its look with an easy and fun click and resonates with the woman who lives her life on a fashion high.”

Glam Rock’s SoBe collection is available at Lucerne Glorietta 4 and Shangri-La Plaza Mall, Chronos Megamall and TriNoma, Wristpod Bonifacio Hight Street, and Adora Greenbelt 5. For information, visit www.glamrockwatches.com.