Donut chain relaunches loyalty card program with new points system
MANILA, Philippines — The local subsidiary of donut chain Krispy Kreme is revamping its loyalty program with a brand new points system for OG card holders.
The OG card, borrowing its name from the popular Original Glazed donuts launched five years ago, allows users to perks when purchasing from any of the chain's branches.
Users can get a free box of six Original Glazed donuts upon registering the card and yet another box upon renewal.
Another way users can get a free box of six Original Glazed donuts is during every purchase of a dozen Original Glazed donuts, and for every Mixed Dozen bought from Monday to Thursday.
During their birthday months, users can get a free box of three Original Glazed donuts and a free dozen for every purchase of a donut tower.
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Now the new OG cards allow members earn a point for every every P50 spent in-store. Points can be monitored through a mobile app.
Freebies await during points redemption depending on the amount:
- 10 points for one Original Glazed donut
- 30 points for a any 12 oz. beverage (except limited time only products)
- 50 points for a dozen Original Glazed donuts
- 80 points for any dozen mixed donuts (except limited time only products)
- 100 points for any dozen assorted donuts (except limited time only products)
- 130 points for Krispy Kreme Merchandise (tumbler, shirt, tote bag, phone grip)
- 150 points for a donut tower with two dozen Original Glazed donuts (including six gold candles and 5 paper hats)
"By letting our members earn points, we're making it even more rewarding for them to enjoy their favorite treats," said Krispy Kreme Philippines' Senior Marketing Manager Ysabel Cruz in a statement. "It is also our way of thanking our loyal members for their continued support after all these years."
