MANILA, Philippines — In time for the celebration of World Chocolate Day this July, global confectionery company Mondelez International released the results of its 2023 Global Consumer Snacking Trends Study.
According to the study the company sent to Philstar.com in a statement:
- 57% of those surveyed indicated that they would rather give up social media for a month rather than go through a month without chocolate. This preference emphasizes the unique and irreplaceable delight that chocolate provides, making it a treat that is loved around the world.
- 82% of global consumers believed that “chocolate is good for the soul.” This sentiment underscores the bond that people have with chocolate, transcending generations and regions across the globe.
- Additionally, 73% of consumers felt that chocolate has the sweet power to “…turn an ordinary moment into something extraordinary,” higlighting its role in making every day experiences extra special and enjoyable for everyone.
- 72% of global consumers feared that a “…world without chocolate would be a world without joy.” This feeling, reported as consistent across various geographic locations, underlines the universal appeal of chocolates as a source of happiness, comfort, and satisfaction.
- 73% agreed that “savoring chocolate is like taking a mini vacation for your senses.”
- 68% said, “the thought of chocolate brightens my day, every day.”
- 60% believed that “breaking a chocolate bar isn’t just about the snack; it’s about breaking barriers and creating bonds with others.”