MANILA, Philippines — Theres a new chick in the Shack!
Known for its delicious made-to-order beef burgers, crispy chicken sandwich, and hand-spun milkshakes, Shake Shack joins the dark side with the launch of its new chicken sandwich: the Dark Meat Hot Chicken, a spicy chicken sandwich crafted from all-natural cage-free dark meat (chicken thigh) slow-cooked in a creamy buttermilk marinade, hand-dipped into Shack-made batter, dredged through seasoned flour and crisp-fried.
Developed just for the Asian market, the chicken is dusted with a hot-pepper blend and topped with Louisiana hot sauce slaw, kosher dill pickles and served on a pillowy potato bun.
“The Dark Meat Hot Chicken was launched last year in Macau, Shanghai, and Singapore,” shares Joan Aquino, general manager, Specialty Food Retailers Inc., over milkshakes, crinkle-cut fries, and Chicken Shack, Shake Shack’s signature crispy chicken breast sandwich. “Unlike the Americans who prefer leaner meat, Asians go for the juicier, more flavorful part of the chicken (thigh).”
The Dark Meat Hot Chicken is Shake Shack’s answer to customers clamoring for a juicier and, yes, sinful alternative to the clean-tasting white (meat) chick.
“The introduction of the Dark Meat Hot Chicken marks a new era for Shake Shack as it stays true to its core values, while continuing to innovate for our guests,” adds Aquino, who shared that this is the first dark-meat item in the Shack universe and the first spicy item on the menu.
The Hot Chicken is a fan favorite in the US, where it had limited runs in 2017, 2018 and 2020. The spicy sandwich was updated for Asia using premium chicken thighs.
“We have been developing a dark-meat chicken sandwich since we opened in Asia,” shared Shake Shack culinary director Mark Rosati in a press statement. “We couldn’t be more excited to debut our first dark-meat item ever with the launch of the Dark Meat Hot Chicken in Manila, and create ‘inspired food and drink’ for our fans in Asia.”
The dark meat hot chicken challenge with Grab Food
From July 25 to Aug. 24, purchase a Dark Meat Hot Chicken item or set on GrabFood with a minimum spend of P800 to get to the next level and grab vouchers for as much as P800 that you can use for your next Shack purchase.
Do you want to go sweet or spicy? Go for the Shake and Spice set (P530) featuring a Dark Meat Hot Chicken + Shake. Or go for a winner chicken dinner with Chicks All That (P780) with Dark Meat Hot Chicken + six-piece Chicken Bites.
Complete all levels and get an exclusive invite to a Shack party.
For details, visit shakeshack.ph.
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Specialty Food Retailers Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group.