MAFBEX 2018 takes you on the ‘Ultimate Foodventure’

MANILA, Philippines — Now on its 12th edition, the Manila Food and Beverage Expo (MAFBEX) is on a mission to unleash the foodie in every Filipino by taking them on an “Ultimate Foodventure.”

Happening from June 13 to 17 at the World Trade Center Metro Manila, the country’s most anticipated food show promises to unravel the best and latest food and beverage finds in the “glocal” market. It is organized by MAFBEX Events Management, a subsidiary of Worldbex Services International, and presented in partnership with the Young Hoteliers Exposition (YHE) and the Organization of Bar Professionals (OBP).

Conceived around the premise of adventure, MAFBEX 2018 seeks to inspire even the pickiest of eaters to set out on an adventurous binge as it houses over 500 booths and 300 exhibitors within a 15,000sqm-wide space — all of which are expected to bring together the finest F&B delights from across the country and beyond. Among the participating countries that will showcase the most distinct flavors from their lands include Malaysia, Taiwan, Korea and Vietnam.

As the biggest food expo returns, get a glimpse of the exciting food products proudly Filipino-made from the Department of Agriculture. Released

Given the magnitude of every MAFBEX show, the venue will once again be divided into different product zones for food and beverage, franchise equipment, packaging, kitchenware/glassware, organic products and condiments. Categorizing the booths into zones is expected to make it easier for attendees to maneuver around the gastronomic maze.

Not to be missed at MAFBEX 2018 are the plethora of exciting pocket events and activities that will be hosted throughout the five-day expo.

The Chefs of the World program offers visitors a unique opportunity to witness renowned chefs in action and even a chance to meet and greet F&B personalities.

Free MAFBEX Seminars imparts new insights into the latest trends and innovations for this year’s attendees. It features the industry’s top practitioners along with the series of Stage Demos, which will be presented by select F&B companies. Both are considered as key MAFBEX highlights.

Over the years, MAFBEX has taken pride in serving as a platform for young and undiscovered talents. This time around, the organizers are more than happy to open the stage for another batch of hopefuls who aspire to show the world their talents in both the kitchen and the bar.

Attendees are invited to catch the series of live competitions such as the 2nd MAFBEX Culinary Home Chef Edition, Flair Competition, and the YHE Culinary Competitions.

The future F&B game changers battle it out at this year's Y.H.E Interschool Competition. Released

Emerging as the biggest gathering of the top F&B brands and companies, MAFBEX 2018 also proves to be an ideal venue for exhibitors, investors and trade players to explore promising B2B opportunities.

This year, those who are looking into start their own franchising business are encouraged to visit the Franchising Zone, which will be featuring companies such as Fosse Coffee, Lugawni Bossing, Jonas Pares, JC Franchising, and Farinas Empanada among others.

Meanwhile, those who are in search of reliable sources of quality homegrown produce ought to visit the Organic Product Pavilion where regional offices will be showcasing their best regional products.

But the best part of all, attendees can “Eat for a Cause” as part of the proceeds of the show will go to the ABS-CBN Lingkod Kapamilya Foundation Inc.

Indeed, MAFBEX 2018 is the “Ultimate Foodventure” of the season as it proves to be a one-stop destination for all things food!

MAFBEX 2018 is made possible with the support of the Hotel Restaurant Association of the Philippines, Filipino International Franchise Association, Halal International Chamber of Commerce & Industries in the Philippines, , National Dairy Authority, Philippine Amalgamated Supermarkets Association, Philippine Calamansi Association Inc.,  Philippine Coffee Board Inc., Philippine Food Processors and Exporters Organization, Inc., and the Philippine Franchise Association, Department of Tourism, Islamic Da’wah Council of the Phils., Seaweed Industry Association of the Phils., and Association of the Filipino Franchisers Inc.

The biggest food event in the country, the 12th Manila Food and Beverage Expo, officially opens its doors on June 13 to 17 from 10 am to 8 pm at the World Trade Center Metro Manila.