Larger-than-life refreshment
October 17, 2013 | 12:00am
MANILA, Philippines - Filipinos are big on food. And this inspired RC Cola’s animated ad campaign for the 1.5 liter bottle RC Cola Biggie. The spot utilizes digital 3D animation to situate RC Cola Biggie in a land of “larger-than-life†food or what the company fondly calls “Yummyland.†Here, everything is big. The mountains are made of stacks of pancakes, cheese and sandwiches. Flowing through the land is a sparkling, icy river of RC Cola. The commercial presents an interesting visual feast designed to spark the imagination — and the taste buds.
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