Nescafe Dolce Gusto: A barista all your own
Recently, we heard the story of how a young woman who graduated at the top of her college class chose to be a barista abroad instead of following the expected corporate path. It may seem to border on the extreme, this madness over coffee. But then, who are we to judge, right? What we can be certain of is that the phenomenal enthusiasm over coffee continues to grow.
While most of us might be unwilling to give it all up to be able to blend the perfect cup of Joe, we do appreciate a perfect brew. But the powdered, instant stuff may just prove too inadequate for some aficionados. And while they could be willing to drive to a coffee shop in the dead of night once the craving grabs them, it just isn’t practical. Thus, Nescafe’s Dolce Gusto machines make it so much easier. With a barista in your own home, all you need to do is shuffle to the kitchen to make a satisfying drink. No need to deal with sleepy, grumpy baristas either.
“These are easy-to –operate machines, so you get your perfect cup in a jiffy,” says Jiggy Cruz, Nescafe Dolce Gusto consumer marketing executive, as he demonstrates the use of the new coffee machine models named Genio and Melody 3. Like the popular Piccolo and Circolo models, the new Dolce Gusto machines are sleek, stylish and compact. Jiggy explains that these latest models are equipped with Flowstop Technology, “which results in a perfect cup every time.” Flowstop is a mechanism that delivers the exact measurement for each beverage. To make them even more convenient, the machines come with a selection wheel so that you can customize your drink’s strength to your liking. In addition a built-in LED feature will recommend the number of capsules to make the perfect drink should you prefer a more potent drink. For his part, Jiggy shares that he likes a strong cup of coffee and is therefore partial to Nescafe’s Caffe Grande Intenso made from Arabica beans, which are slowly roasted until they are rich, dark and intensely flavorful.
Of course, another advantage of the Dolce Gusto machines is that they can prepare both hot and cold beverages. Thermoblock technology is applied to the gadgets to allow water to quickly heat up. There is no need for pre-heating. Just as importantly, energy-conscious consumers will be glad to note that an automatic switch-off feature is in place. This turns off when heating is done, thereby saving on energy consumption. Jiggy Cruz concludes, “Meeting Filipinos’ demand for high-quality drinks remains our core priority. Our goal is to give them more reasons to enjoy the perfect cup they deserve, whether automated or not, in a convenient and classy way.”
Design buffs might be interested to note that Dolce Gusto’s Circolo model won the International Forum Design award and got an honorable mention in the prestigious Red Dot Design.
