Who says hotdogs can't be healthy?

Those who’ve seen his half-naked billboard along EDSA are convinced that Starstruck 2006 Ultimate Hunk Aljur Abrenica’s Machete diet works!

Composed mainly of fruits, veggies, steamed fish, chicken breast, beef, and sweet potatoes as substitute for rice, the Machete diet coupled with Aljur’s regular gym sessions contribute in attaining his well-chiseled bod. But Aljur admits he gives in to his guilty pleasures once in a while.

“I’m a certified hotdog-muncher. I ate hotdogs almost every day when I was still a kid. It’s such a versatile product. You can eat it as is or enjoy it with bread, rice, and pasta. It’s a quick fix, too. When I entered showbiz, hotdogs took a back seat. I need to watch what I eat, but sometimes I just couldn’t help it,” relates Aljur.

Aljur so loved hotdogs that Century Tuna didn’t have a hard time getting his approval to be the endorser of their latest product innovation — the Century Tuna Healthylicious Hotdog.

“It’s like hitting two birds with one stone. I’ve long dreamt of having my own billboard along EDSA, and constantly prayed that one day there’ll be a ‘healthier’ hotdog in supermarkets so I need not deprive myself whenever I get a craving for hotdogs” Aljur says.

Greg Banzon, vice president and general manager, Century Tuna Canning Corp.

Aljur is not the only one who’s addicted to hotdogs. In a survey conducted by Century Tuna, it states that 100-percent of Filipino households have hotdogs in the fridge. It’s the new Filipino staple. Move over galunggong. Hotdogs is now the new indicator of the country’s economic status. If poor families could afford hotdogs, it means the economy’s not screwed!

“The local hotdog industry is a P12 billion market and it grows five to eight percent annually. For Century Tuna Healthylicious Hotdog, we want to tap the adult consumers, who are concerned about eating right and healthy,” says Century Canning Corporation vice president and general manager Greg H. Banzon.

Hot About Tuna Hotdogs

Century Tuna is the first meat hotdog in the market that combines the delicious taste of our all-time favorite hotdog with the healthy goodness of tuna.

“Hotdog remains the most favorite food item for kids and adults alike. We’ve always loved its taste, it’s ready to eat and can be prepared in so many ways. We thought of making it healthy for health-conscious individuals like Aljur by coming out with a variety made with real tuna, allowing them to enjoy the hotdog taste they’ve always loved while making it nutritious and guilt-free,” explains Banzon why the country’s No. 1 tuna brand came up with such a fresh product concept.

Angela Gamboa, senior product manager, Century Tuna

With Century Tuna Healthylicious Hotdog, Aljur doesn’t have to worry about cholesterol and fat content.

“Now, I can indulge in it as often as I want to,” Aljur enthuses.

Such preference for healthy choices and having an active lifestyle has made Aljur the perfect choice for the new Century Tuna Healthylicious Hotdog.

“Aljur is admired not only for his good looks and acting chops but also for his healthy lifestyle choices. Today’s young consumers can definitely relate to Aljur, who despite his busy schedule, remains conscious of his health,” says Angela Gamboa, senior product manager for Century Tuna.

Century Tuna Healthylicious Hotdog is packed with Omega 3-DHA, an important nutrient that is good for the mind and body. It boosts memory power and learning ability to keep you in a positive mood while promoting a healthy heart.

“Who say’s hotdogs can’t be healthy? With Century Tuna Healthylicious Hotdog, you can now have your hotdog without the guilt,” Gamboa adds.

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Century Tuna is now available in leading supermarkets nationwide.