100 days of Christmas with Eden

MANILA, Philippines - As early as Sept. 4, Eden Cheese — the country’s well-loved cheese brand, spearheaded the world’s longest Christmas celebration with Eden’s “Sarap ng Pasko: 100 Days of Christmas.” Previously igniting the joy and faith of Filipinos nationwide in last year’s Keso de Gallo, Eden is back to 100 Days. 100 Towns. 100 Unique Dishes.

“It is very evident that Filipinos have an innate sense of early excitement for Christmastime whatever situation they may be in,” said Kraft Foods Philippines category marketing manager Alex Dan Tacderas. “That is why we wanted to embody this excitement and bring the entire nation together for Christmas as early as Sept. 4,” he adds.

Christmas may now have officially started in the Philippines. But this latest Yuletide undertaking by Eden, in partnership with ABS-CBN Network kicked off as early as July when participating towns were asked for a cook off. “Each dish was made with indigenous ingredients native to their very own town — making every dish original and unique,” Tacderas added..

So cheesy, so yummy: The Kraft Keso Gallo

Now with 100 towns competing to have the country’s number one dish, Eden’s “100 Sarap ng Pasko: 100 Days of Christmas” will bring out even more the culinary creativity in every participating town nationwide. “We believe in the natural talent and healthy competitiveness of Filipinos in making nutritious, delicious and affordable meals especially during this Christmas season,” Tacderas quipped. “That is why we leave the rest of the nation to vote for and decide who deserves to be the town that will be most recognized.” 

This pioneering celebration isn’t merely a competition. Moreover, it brings the entire nation together in time to share the tastiest of Yuletide tidings. “Christmastime is a time where sharing is found most prominent especially among families,” said senior brand manager Anna Sapitan. “Through this, we wanted to unite the country together as one big family with a common love for Christmas feasting.”

Being the world’s first longest Christmas celebration, this event pushes food tourism to a whole new level. “The Filipinos’ natural knack at creating scrumptious, healthy and budget-friendly meals makes, I believe makes us world-class,” Sapitan shares. With the country’s unique brand of culinary creativity, the world will surely want to get a taste of what our country has to offer.

“Having 100 towns nationwide create 100 unique cheese-based dishes will entice our friends from abroad to come and experience the country for themselves,” Tacderas says.

With the Spirit of Christmas ignited as early as Sept. 4 and kept alive until the first Sunday of January 2011, the country is sure to make a mark in Christmas history the world-around. Moreover, the Yuletide warmth and joy spread by the country’s well-loved cheese among Filipino families nationwide will empower and unite the country even more.

Vote for your town and help them realize their simple community wish by winning P2M in support fund and P100,000 for yourself. Visit www.sarapngpasko.com or call 72-PASKO for more details.