Toblerone and Eden win Tambuli Awards 2010

MANILA, Philippines - With the aim of “Making Everyday Delicious,” Kraft Foods Philippines won recognition at the Tambuli Awards 2010 with two of its famous brands — Toblerone and Eden.

Toblerone brought home its second Tambuli Award for the “Thank You Day”  Philippines campaign. The brand succeeded in bagging the silver award for Best in Media Initiated Campaign category and the bronze award for the Best Insight and Strategic Thinking Category. Toblerone wanted the Philippines to come together and become “A Grateful Nation” by posing the question: “Who should the Philippines thank?”  With this, the brand embarked on a social marketing campaign that sought to honor extraordinary and inspirational people in the country who deserved to be shown appreciation. 

A testament to Kraft Foods Philippines, Eden was awarded the silver Tambuli Awardee for the Best Small Budget Product Brand Campaign for its Operation Smilewich.

With Eden Smilewich, a venue was created for consumers to see Eden beyond the cheese it represented, but more importantly, the value of goodness it stands for.  

 “As we create more winning values-oriented campaigns, we look forward to many other awards that our company will be garnering in the coming years,” shares Alex Dan Tacderas, category manager for cheese and spoonables. “This is in line with our promise to make every day delicious for communities.”