MANILA, Philippines - We love coffee because of the delicious, soothing pleasure it brings — the flavor, the aroma, the warmth, the goodness that flows through mind, body, and perhaps even the soul. Coffee is simultaneously sexy, stimulating, introspective, contemplative and expansive—with coffee we can get energized or relaxed and comforted; be filled with bittersweet nostalgia; burn with creative ideas and grand hopes; or simply get mentally focused on an important task. Here’s why we really love our Nescafe Classic: we love it for the pure coffee taste and aroma that we savor with every warm, delicious cup.
It all starts with the choicest coffee berries carefully harvested by Filipino farmers. For Nescafe Classic, the choicest robusta coffee bean variety are used. The robusta variety is popular among to Filipinos. Coffee made from this variety has rich, dark flavors, has more body, and an earthy scent. This intense, aromatic coffee appeals to most Filipinos. The robusta is the coffee variety used in Nescafe Classic.
After the best coffee berries are picked, these will then be dried, roasted, ground, and brewed. These stages are done under the supervision of master brewers at the Nescafe factory. The master brewer is like a maestro that combines the string, the wind and the percussion sections of an orchestra to create beautiful music; only that the master brewer instead combines quality natural ingredients (coffee beans) with the elements of heat in roasting; the right grinding methods and the right mix of water-to-coffee brewing ration; and the spray-drying process that turns that brew into instant coffee with the purest taste and most delectable aroma.
Such is the culmination of the master brewer’s lifelong passion, experience, commitment and love for creating the perfect coffee brew.
Nescafe Classic is made from pure 100 percent choice coffee beans (dried, roasted, ground and blended masterfully) and water. No other ingredients or artificial preservatives or chemicals are added — just pure 100 percent coffee and water that are blended into a delicious brew.