Here’s the newest shampoo to combat ‘hulas’ and keep you cool and fresh
MANILA, Philippines — Palmolive Naturals Philippines proudly announces the launch of its latest innovation, Palmolive Naturals Cool & Fresh Shampoo. Designed specifically to combat the unique challenges faced by women in the Philippines, this new variant promises to keep you feeling fresh and confident, no matter how intense your day gets.
We know that you’re always on the go—juggling school, work and social life, all while navigating the hustle and bustle of daily life. And we also know how disheartening it can be when you start your day feeling so fresh and cool, only to have the tropical heat, grime buildup and city pollution weigh you down. That’s why Palmolive Naturals has crafted a shampoo that’s as dynamic and unstoppable as you are.
Stay cool and stay fresh
We all know that feeling—that hulas feeling! Exposure to the elements can trigger sweat and grime can really threaten to melt your freshness away. In a country known for its relentless heat, grime and pollution, staying fresh can be a real struggle.
“Hulas” is that all-too-familiar feeling when the heat and humidity conspire to melt your freshness away. With Palmolive Naturals Cool & Fresh Shampoo, say goodbye to those days. Ensuring that you feel cool and your hair stays fresh no matter where you go, Palmolive Naturals Cool & Fresh is now here so matter how busy your schedule gets, you can trust Palmolive Naturals to keep you looking and feeling your best.
The cooling power of peppermint
Palmolive Naturals Cool & Fresh Shampoo is infused with 100% natural peppermint extracts. This shampoo is designed to keep your scalp cool and your hair looking, feeling and smelling fresh, no matter how intense your day gets.
The refreshing peppermint infusion in each bottle of shampoo provides an invigorating sensation, helping to combat the oppressive heat and humidity of the Philippines, ensuring that your hair feels refreshed—making you free from that hulas feeling that can weigh it down.
With the 100% natural peppermint extracts infused in each Palmolive Naturals Cool & Fresh bottle, it provides a natural cooling feeling and long-lasting fragrance up to 24 hours! Say goodbye to feeling hulas and hello to hair that stays cool & fresh!
“We know that every day is a whirlwind of activities, challenges and opportunities for our Palmolive girls, our goal is to help every Palmolive girl feel confident and beautiful, no matter what the day throws at her," said Edith Marquez- Reyes, SVP marketing at Colgate – Palmolive Philippines.
“In the Philippines, the struggle of hulas and to stay fresh is a common one. With Palmolive Naturals Cool & Fresh Shampoo, we're giving women a powerful tool to combat hulas and maintain their Gandang Cool & Fresh!” said Kevin Sarmiento, the brand’s hair care category lead.
Palmolive Naturals Cool & Fresh Shampoo will be available in leading supermarkets, drugstores and online retailers nationwide.
For more information, visit www.palmolive.ph or follow Palmolive Naturals PH on Facebook, Instagram and Tiktok.
Editor’s Note: This press release from Palmolive is published by the Advertising Content Team that is independent from our Editorial Newsroom.
