MANILA, Philippines — Dubai-based Filipino fashion designer Michael Cinco clarified and continued his rant toward Filipino celebrities and influencers who ask fellow local designers for free outfits.
Earlier this week, Cinco posted several Instagram Stories about Filipino fashion designers deserving better recognition and appreciation, juxtaposed with how local celebrities and influencers flaunt wearing international brands.
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Cinco posted another series of Instagram Stories pointing out he had nothing against celebrities and influencers being dressed up for free as they are pivotal in promoting designers as huge marketers in the age of social media.
"My issue is — Why Filipinos influencers and celebrities seem more than happy to flaunt international brands, yet hesitant to promote our very own Filipino fashion designers?" Cinco asked.
The designer pointed out international brands built their prestige and status for years, making it unsurprising people want to be associated with them, especially if they are publicly known individuals.
He compared how Filipino celebrities and influencers promote international brands with multiple tags and large letters in the hopes of being noticed, but for Filipino designers, they will just "promote the brand in whisper as if they are embarassed wearing [a] Pinoy-made gown."
Cinco even took a dig at people who boldly post about international brands, "Thank you for this beautiful dress even [if] the dress looks like a curtain and mukha siyang maglalaba," while credit local artists as collaborators or obtained their services for free.
"If you tag these famous celebrities and influencers in your posts or stories wearing your dress, these people won't even acknowledge your post or repost your stories and won't even comment to say 'thank you.' Then you will realize they DON'T EVEN FOLLOW YOU on any social media," Cinco laughed.