MANILA, Philippines — Actress Jennylyn Mercado has just been declared as the first Filipina endorser of international cosmetics label Max Factor.
“Jennylyn is the epitome of a modern Filipino woman. She celebrates life and is fully empowered, having found strength from the experiences that have shaped and molded her to become the grounded individual that she is now,” the brand says in a statement released to Philstar.com.
According to the brand, the You X Max Factor campaign was created to move away from unrealistic standards of beauty and find muses in real women such as Jennylyn. Through this movement, the brand aims to bring to light the diverse beauties of women across ages, countries and cultures, but also to celebrate their beautiful journeys.
“With hundreds of thousands of images shared on magazines, TV, and social media of young, picture-perfect models, women are made to think that you are only beautiful if you fulfill a checklist of musts – from youthful skin, perfectly styled hair, to flawless makeup. But the truth is — you are beautiful just the way you are,” the statement says.
“When we were younger, we were drawn to the traditional definitions and standards of beauty. But those were not realistic and unachievable. In my own journey, what I’m aspiring now is to be real. And in that sense, we must be fearless,” shares Jennylyn.
“She’s beautiful inside and out, and this is because she is unburdened by the expectations of others. She lives by her own rules and leads life with such focus and gratitude,” says Anton Huang, President of Rustan Marketing Corporation, which carries Max Factor Philippines.
“I feel honored, surprised, and happy to be chosen as the brand ambassador of a global makeup brand. I’m very grateful for this opportunity to share my story, serve as an inspiration, and help other women discover their most beautiful self,” Jennylyn beams.
“For us, real beauty starts from within, and that there is no one way to describe it. As we go through our life experiences, both the struggles and the triumphs, our true beauty becomes uniquely defined. We are all beautiful in our own right and we should proudly put our best face forward in everything we do,” says Audrey Canta, Division Manager.