SSI brings Max&Co. to Manila
MANILA, Philippines – Stores Specialists, Inc., a member of SSI Group, Inc., launches the Italian brand Max&Co. in its first two stores in Bonifacio High Street Central and Shangri-La Plaza Mall.
This beloved contemporary retail brand of the youthful woman — no matter what age — is rooted in the Italian prêt-à-porter tradition of material research and attention to detail. Max&Co. was created in 1986 to bring a selection of Max Mara Fashion Group collections into a single retail format. Today, Max&Co. has evolved into a standalone brand with its own unique personality.
The Max&Co. collection ranges from premium outerwear to versatile separates, from chic everyday workwear to special occasion dresses, from classic to fun accessories.
The attention to detail seen in each Max&Co. piece is complemented by the attention given to the retail experience in each Max&Co. store. Inspired by a Milanese apartment, the design is a welcoming, cozy space that makes each customer feel right at home. The color palette is inspired by make-up tones. Soft powdery hues convey well-being and serenity while the lighting system creates a relaxed mood.
Max&Co. works each season with the most exciting talent in fashion photography, styling and modeling. International style icon Olivia Palermo is the brand ambassador and face of the Max&Co. campaign. New York-born Olivia’s unique style is an inspiration for millions of fans around the world; and just like Max&Co., she loves to combine classic pieces and eclectic details with flair.
Palermo, who covers the brand’s seasonal magazines, demonstrates how a little planning, layering pieces and a dash of color can go a long way when it comes to navigating the colder days with flair.
The best thing about fashion is being able to add your personal touch through styling — in fall, you can have more fun with that. “I am always layering,” she says. “It’s less about always being Instagram-perfect and more about making fashion your own. Even when life gets too busy or complicated, a girl should always try to be fabulous, confident and positive. You may make the odd mistake, but that’s part of the fun. Life is a learning process, the important thing is not to have regrets and think of the future.”
In the Philippines, Max&Co. is exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., with stores in Bonifacio High Street Central and Shangri-La Plaza Mall. Visit www.ssilife.com.ph for more information.
