Sfera opens at SM Megamall
MANILA, Philippines - Spanish brand Sfera, the popular fashion store belonging to El Corte Ingles, Spain’s largest department store group, recently opened their second home in Metro Manila at the 2/L Mega B, SM Megamall. Its first store in Asia opened in 2014 at the 2/L of SM Makati.
Spanish Ambassador, H.E. Luis Calvo led the ribbon-cutting together with executive director, La Camara Oficial De Comercio De Espana en Filipinas Barbara Apraiz, Sfera style ambassador Kim Jones-Rosales, and SM Megamall AVP for operations Christian V. Mathay.
Sfera style ambassadors Kim Jones-Rosales, Patty Laurel, Amina Aranaz, Kelly Misa, Mari Jasmine, Fatima Rabago, and Nicole Aguinaldo graced the soft opening. Guests were treated to a canvas bag giveaway, with Soleil Ignacio print and delicious cupcakes from Sweet Patti Cakes.
The Sfera store in Megamall is compact, focusing on simplicity of design and making shopping simple for the customer. Each wall highlights a specific collection, and furniture is clean and sleek with modern metal and glass balanced by neutral wood. Collection trends and urban basics are presented in a simple clean way.
The new store’s racks showcase Sfera’s current ‘70s trend, which makes a consistent appearance through bohemian layers, darker hues, and richer fabrics. The collection’s main color palette is muted in black, white, and ecru, but mixes in hints of subtle lime green and a romantic cherry red, perfect for dressing for holiday glamour.
Get more of Sfera on Instagram: @sfera_ph (#SferaPH), on Facebook: SFERA Philippines and on its international website: www.sfera.eu.
