Rajo Laurel brings affordable fashion to Filipino women

Haute couture, RTW line, jewelry, shoes and bags—Rajo Laurel's designs have been paraded by the biggest names in show business. Now, you can have a piece of his craftsmanship, too.

Avon recently collaborated with the famed Filipino designer to bring his impeccable style closer to every Filipino women. Laurel, with the beauty line, aims to make women feel good about themselves and experience fashion by placing within their reach.

On the collection launch on October 20, Rajo told Philstar.com that the direct-selling company's philosophy perfectly aligns with his, which is why the collaboration makes a great partnership.

"As a brand myself, I have always believed that the foundation of the Rajo Laurel brand has always been my relationship with women and this (collection) really strengthens the core of the philosophy that we are trying to exemplify," the designer said.

With a celebrated career, Rajo described the collection as a gift to every bold and beautiful woman.

The line is of two particular sets channeling different personalities—the floral pop collection and the regalia collection.

"We wanted to be able to create feelings and experiences for the customer. They can be whoever they want to be. They can be sensual and elegant in one aspect or fun and sassy," Rajo said.

Rajo described the regalia collection as a line inspired by the facets of gemstones in abstract and geometric cuts. He explained that the the rich hues of sapphire, emerald and ruby colors invoke a sense of sophistication and add depth to the designs.

Regalia earrings by Rajo Laurel

In his own words, "Women are like diamonds, they have different facets. If you notice (in the collection) each of the facet is created and integrated in the design."

The floral pop collection, meanwhile, explores the idea of pop art. It was designed to pay homage to the modern artists who became famous for their floral artwork while injecting his own flair.

Floral underwear by Rajo Laurel

Being known for incorporating hand-painted sketches in his designs, Rajo took the same approach by creating his very own print and using it to create different apparels.