MANILA, Philippines - American brand Forever 21 celebrates the uniqueness in us all as it launches its fall 2015 collection, It’s All About You, Forever You, globally.
Photographed by Dan Jackson and styled by George Cortina, the new imagery is a continuation of the brand’s new, elevated point of view and direction with a large focus on menswear.
“For the Forever 21 Forever You fall campaign, we paired industry veterans with exciting new faces to reflect the elevated aesthetic of the collection, while keeping the core brand DNA of on-trend attainable fashion that we have become known for,” says Linda Chang, vice president for merchandising.
The motif is mirrored through the models featured in the campaign, from Alana Zimmer, who is involved with numerous charity organizations and volunteers in her spare time; her boyfriend Nick Rea, the self-proclaimed outlier and adventure junkie; Baylee and Kelsey Soles, the telepathic twins from South Carolina; to Yuri Pleskun, the Russian export with a punky personality. Although all have different backgrounds and stories, each is connected through one quality — they are forever unique.
Defined by unlimited styles that are designed to amplify your street cred, the Forever You collection focuses on key trends including luxe and layered, oversized, boho chic, and textured essentials.
The Romantic cozies up in cool knits, elegant layers, and denim; while The Adventurer builds adventure in leather or plaids that celebrate the rebel inside. The Free Spirit blends leather with lace with fur and shearling for a classic cool look. All in all, the collection celebrates and lets you explore your own uniqueness and what it means to be #ForeverYou.
Now with 10 branches nationwide, Forever 21, through its partnership with SM Retail, has made on-trend fashion within easy reach.
Forever 21’s Forever You collection is available at Forever 21 in SM Megamall, SM Makati, SM City Cebu, The Block at SM City North Edsa, SM Mall Of Asia, SM Lanang Premier, SM Aura Premier, SM City Fairview, SM City Clark and SM Southmall.
Get connected with Forever 21 through forever21.com, facebook.com/Forever21PH and via Twitter: @Forever21PH and Instagram: @f21philippines.